How much does a roofing website cost?
If you're a roofer in Frisco or anywhere in DFW, you've probably looked at your monthly numbers and wondered whether a new site fits. The short answer: you don't need to spend a fortune, but you do need the right tools. What matters about a roofing website cost isn't the design. It's whether the thing keeps your phone ringing.
At Frisco Web Designs we charge a low monthly fee instead of a big setup bill. There's no setup fee at all. You start getting leads without draining the account you're saving for the next truck. Two plans:
- Starter: $49/month. A hand-coded 10-page site with your domain, business email, hosting, SSL, daily backups, and a Google Business Profile setup. Basic text and image updates are included, plus one content update each quarter. Good for making sure people can find you and see that you're legit.
- Professional: $175/month. Everything in Starter, plus unlimited pages within fair use, ongoing local SEO, monthly Google Business Profile management, review generation through a reputation portal and review QR code, lead capture forms that text and email you instantly, AI search optimization, and a monthly report.
Think of the monthly fee as a subscription to a tool that finds customers for you. If you're paying for a site that doesn't capture leads, you're paying for a digital business card nobody calls.
What actually needs to be on a roofing company website
A lot of roofing companies hire designers who make the site look like a tech startup. That's a mistake. Homeowners don't care about animations. They want to know if you can fix their roof, if you're licensed, and how to reach you. Here's what belongs on the page.
1. Clear, clickable contact information
Your phone number is the most important thing on the site. It should be the first thing a visitor sees. Make the "call now" button big, obvious, and working on mobile. Don't make anyone hunt for it.
2. Social proof and reviews
Roofing is a high-stakes purchase. People are trusting you with their house. Put your license, your insurance, and above all your reviews where they can see them. The reputation portal on our Professional plan gives you a QR code and direct links to your Google Business Profile, so asking for a review takes ten seconds at the end of a job. When a homeowner sees 50 five-star reviews, hiring you feels safe.
3. Specific service areas
You can't be everything to everyone. If you're based in Frisco, talk about Frisco, Plano, and McKinney. A site that says "we serve the world" reads as generic and a little sketchy. A site that says "we cover the DFW metroplex" reads like a real local contractor.
4. Service pages, not just a home page
You need separate pages for storm damage repair, metal roofing, gutter installation, and whatever else you do. Those pages let you use the words homeowners actually type into Google. That's how you rank locally.
Why you're missing calls (and how to fix it)
You have a website and you're still missing calls. It's almost always one of two things: you're not answering fast enough, or the lead can't reach you at all.
In roofing, speed wins. The homeowner who gets a quote within 24 hours is far more likely to hire you than the one who waits three days. The Professional plan handles this directly. When someone fills out a form or taps "call now," you get a text and an email right then.
So you can call back while they're still standing in the driveway looking up at the shingles. If you're on a roof and miss the call, the notification is waiting on your phone. Nobody has to sit at a desk waiting for it to ring.
Storm season readiness and AI search
Storm season in North Texas doesn't send a calendar invite. You need a site that's fast, secure, and can take a traffic spike the afternoon after hail comes through. A slow site loses rankings right when you need them most.
Search is also changing. People are asking ChatGPT and Perplexity to recommend a local roofer. The Professional plan includes AI search optimization: we structure the site so search engines and AI tools understand exactly what you do and where, which makes it easier for them to name your company when someone asks.
How we build roofing websites in Frisco
No cookie-cutter templates. I build every site by hand for your brand. That includes:
- Custom design: No layout that looks like every other roofer on the block.
- Cloud hosting: Fast, secure hosting with daily backups.
- SSL security: Standard on every site, and required if you want people to trust the contact form.
- Mobile responsiveness: Looks right on a phone, a tablet, or a desktop.
We also handle the boring stuff, like domain registration and maintenance. Need a phone number changed or a new service page? Let us know and it's done.
The bottom line
A professional roofing website is a direct line to more jobs. Whether you need a basic site to show you're open for business or a full lead-capture setup for storm season, the right one is the difference between a quiet month and a busy one.
Ready to stop missing calls? Get a free website mockup and see how the plans fit your situation.